Using exhibition banners for advertising could be a bit costly. You don’t just need one. You need a lot of them to be placed in various areas or for different events. This means that you must find a way to reduce the cost. You still have a lot of other operating expenses.
It is great to invest in quality exhibition banners, but you don’t want to splurge. If you really want to drive the cost down, here are some other factors that you should take a closer look at.
Size
Obviously, the rule of thumb is that as you choose bigger banners, you also have to pay more. If you choose banners that are hung on the wall, they must be huge, so they can be seen from afar. On the other hand, if you want exhibition banners, go for something smaller. After all, if people are really curious, they will come closer and read the full details.
Colour
There are some printing companies that decide the cost based on the number of colours used in the design. Using more colours consumes more coloured ink when printing. This means they will charge you more. However, this is something you can negotiate with them until both sides agree on the price.
Printing quality
There are different printers used for banners. Find a company that uses high quality printers. Just because you want to save money on banner printing does not mean quality has to be sacrificed. If the printing quality is bad, it could affect the image of your company. Imagine seeing your exhibition banners standing next to high quality banners from other companies. They will think that what you offer is something of lower quality too.
Material
Vinyl is the most popular material used for banner printing. It is affordable and is designed to last for a long time. There are other options like fabric, plastic, or even wood. Those choices are not necessarily great for outdoor banners. They also don’t display sharp high quality images unlike those that were printed using vinyl.
Special designs
The normal exhibition banners are easy to open and close. You just have to pull them up and place them on the stand. There are other designs for you to choose from though. There are banners that open horizontally. You may also request one that is of a non-regular shape. There are banners that have a tabletop design. The choices are endless. The price is also affected by the chosen design, so you need to be extra careful.
Think carefully of the overall design before buying a banner. You should only go for it once you are totally satisfied with the design and price.